One million people from marching down Avenida Atlântica in Copacabana yesterday for Rio’s 14th Annual Gay Pride Parade. Rio’s mayor Eduardo Paes guaranteed that the parade will receive more incentive from the government next year, when it celebrates its 15th anniversary. According to newspaper O Dia, the investment for 2010 may be of up to R$ 800,000, which is a significant number when you consider that the city spent a mere R$ 100,000 in the event this year. Just so you know, it is estimated that the parade brought in over R$ 45 million in revenue to the city last year.